The rapid development of information technology and the internet boom in recent years has created a new mode of life and brought significant changes to the economy and society. The power of internet has covered all aspects of our daily life including personal finance and investment. As a progressive and pro-active financial institution, Dah Sing Bank has been aggressively developing electronic banking services in recent years to take advantage of the internet boom. And in view of the rising trend of on-line securities trading, Dah Sing Bank teamed up with Tai Fook Securities Group to issue e-wealth club Visa which set a significant milestone in on-line trading.

Established by Tai Fook Securities Group, e-wealth club is the first ever on-line customer service centre in Hong Kong. The club provides professional investment consultancy and services including latest financial tools for sound and well-informed financial decisions, 24-hour hotline service on trading days, priority enrolment in investment seminars and access to Tai Fook Investor Education Centre, etc.

e-wealth club Visa is specially designed for e-wealth club members, Tai Fook Securities Group customers and all investors. Cardholders will not only enjoy all the e-wealth club privileges but also a host of credit card benefits. With the objective of providing added financial flexibility, the e-wealth club Visa allows cardholders to make transactions at Tai Fook Securities' outlets via cash advance from the card account through the arrangement of Tai Fook Securities Group. Cardholders will enjoy 18% p.a. the lowest interest rate and waiver of the cash advance handling fee.

Besides, e-wealth club Visa offers a wide range of unparalleled credit card privileges. Cardholders will be entitled to long term annual fee waiver benefit. Moreover, cardholders will be rewarded with "Instant Cash Reward" Benefit which gives them HK$1 cash for every HK$200 card purchase. Cardholders will also earn doubled cash reward of HK$2 cash for every HK$200 purchase on every Friday and birthday. Furthermore, cardholder can enjoy the exclusive "Automatic Add-value Service for Personalized Octopus Card" as well as a comprehensive range of e-banking services which include e-statement, on-line card payment, on-line balance enquiry, e-installment zone and e-mail update services, etc. In addition, e-wealth club Visa offers cardholders a host of on-line shopping privileges, ranging from dining, entertainment to shopping, etc.

The first 1,000 successful applicants of e-wealth club Visa will also be entitled to a trendy Reebok waist bag for free.

Mr. Derek Wong, Managing Director of Dah Sing Bank said, "The e-wealth club Visa represents an important milestone in Dah Sing Bank's co-branded credit card business. We plan to launch a number of large scale co-branded card programs in the last quarter of this year, which are expected to achieve new heights in our credit card business ".

Mr. Peter Wong, Managing Director of Tai Fook Securities Group Ltd. said, "It is the pleasure of the Group to issue the e-wealth club Visa with Dah Sing Bank to provide exclusive credit card privileges to all the e-wealth club members. We are committed to making continuous joint efforts to offer innovative and quality financial services to the customers."

Mr Stephen Chang, General Manager, Greater China Region, Hong Kong and Macau of Visa International said, "We are pleased to partner with Dah Sing Bank and Tai Fook Securities to launch e-wealth club Visa. The e-wealth club Visa truly reflects Visa's innovation and versatility in initiating new payment products. It offers what cardholders nowadays are looking for, namely, flexible and convenient value-added services in one single card, in addition to the credit card function. We firmly believe that this co-branded program will provide true benefits to e-wealth club members and Tai Fook Securities customers."

e-wealth club Visa is now open for application. For enquiries and application forms, please visit any Dah Sing Branch, Tai Fook Branch or call Dah Sing Credit Card Customer Service Hotline at 2828 8168.

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